Research-Backed Sales Copy that Attracts the People You Want

Let’s play a quick game.

→ Put a finger down if you’ve ever clicked out of a website 0.2 seconds after landing on it because you didn’t know what the company did

→ Put another finger down if you’ve ever sent out an email to your email list thinking it was 💣 …but it failed to detonate (aka little opens and a low CTR)

→ Put another finger down if you’ve ever been ecstatic about a new product or offer and poured your heart out for the launch…only for it to fall a bit flat

How many fingers do you have left?

Hey, it happens to all of us. The problem isn’t you—it’s the strategy behind your copy.

Your audience is looking for a solution. But if they don’t see what they’re looking for in your copy then they’re going to bounce.

It’s not personal. It’s just how it goes with all the noise that’s online (and let’s face it, IRL too).

Lower conversion rates could mean a lot of things: unclear copy, broken links, an audience that isn’t primed to buy, and more.

If your voice of customer research isn’t accurate or up to date then your messaging is going to be off. And that is a conversion killer.

A solid marketing strategy involves voice of customer data, a deep understanding of your industry and competition, and a good foundation of consumer and sales psychology (aka the science of what gets people to buy).

You have to continuously test and optimize your copy to see what works and what to never try again. The good news? MEO Marketing Group can do that for you.

The solution is you. Let’s get you on top of your game.

Athlete and Business Owner

Have I introduced myself yet? I’m Melissa, copywriter, marketing strategist, and semi-retired rugby player. I love working with coaches, digital product creators, and passionate entrepreneurs and creating copy that connects to their audience + increases their sales.

My full name is a mouthful and sounds like it’s straight out of a telenovela (any other Jane the Virgin fans here?). Before I was a copywriter I was spending the majority of my time jumping on planes to play in another tournament and trying to prevent another injury.

These days I spend less time on the pitch and more time dedicated to serving my clients so they can continue to grow the businesses that they love.

Conversion copy is equal parts art and science: strategy and research + enough creativity to convert your leads without them feeling like they’re being sold to.

And you don’t have to do it alone. MEO Marketing Group can do it for you.