Imagine selling your offer in your sleep without forcing yourself to work more
The MVP Launch Copy Experience for Coaches & Course Creators
Nope, it’s not too good to be true—and you can achieve it before Netflix hits your bank account again
You started your business out of passion. That passion has blossomed into a successful business yet you feel like you’re drowning. Why the guilt? Well, you’re probably done a few of the following:
Worked late into the night, forcing yourself to be more productive when your 🧠 is running on zero
Sacrificed your weekends to help your clients and meet deadlines
Neglected your family and social life because your to-do list never seems to end
Ripped your hair out after going through another sales call that fell through
Know you have a great offer but don’t have the time to craft the right words
You’ve worked your ass off to get to where you are today. Yes you’re successful (not without the highs and lows that come with entrepreneurship though am I right 😵💫), but what does it mean to you when you’re overworked and can’t enjoy the rewards?
You set out to increase your impact with your offer and have helped countless people reach their goals. And yours? To continue growing a business that gives you the freedom to do what you want while still being there for your clients without the overwhelm.
Despite the fact that you’ve created a killer offer, you still haven’t been able to create your sales page (or…it’s not performing how you’d like it to).
You’ve been in business long enough to know what it takes to close a sale and have done all the DIY copy courses and templates. But looking for leads and writing copy to attract them? Yeah…no thanks. You’ve stared at a blank screen more times than you can count knowing that you have ideas buuuuut you can’t translate them into words. Writing isn’t your strong suit. It’s not what you do. Your strengths lie in your offer so why do it yourself? What you need is a sales page and sales copy that are equally as great as your offer–written to your ideal clients so they feel seen.
Create conversions that increase your impact without stressing over the writing or the selling.
Let’s break down some sales page and copywriting myths real quick:
Myth #1 - “A sales page is too long–no one will read it.” This is partially correct. Most people don’t read an entire sales page during their first read through. What gets them to reread and stick around is the carefully constructed conversion copy woven in to keep them around. A great, on-brand sales page will speak to all four types of buyers and speak to them directly.
Myth #2 - “A copywriter can’t capture my brand voice or will sound too salesy.” As someone who’s always avoided the salespeople in mall kiosks selling hair straighteners (anyone else straighten their hair to death before realizing their natural curls are beautiful?), I can’t stand anyone who’s pushy and doesn’t understand the word no. We sell with empathy here, meaning that we get to know you and your brand on a deeper level to create copy that sounds like you and doesn’t sound like an infomercial.
Myth #3 - “I can do it myself.” You can! A sales page is long-form conversion copy, meaning that they are roughly 2,500 words or longer. It’s a lot of words for someone who doesn’t love to write or hasn’t had the training and experience that goes into creating a sales page that converts. So yes, you and your team can do it yourselves but honestly…do you really want to?
A done-for-you sales page primed for your offer will do the heavy lifting for you, meaning less sales calls and more time doing the things you love.
“Compelling and persuasive copy that captured our essence and led to a significant impact on our conversion rates. From the very first conversation, Melissa showed a deep understanding of our brand and what we wanted to communicate through our sales page. Working with MEO Marketing Group was an absolute pleasure!”
— Shannon, Scale4U Business Consulting
MEO Marketing Group is Trusted by:
Have we met yet? I’m Melissa, conversion copywriter, marketing strategist, and high-level athlete. I help coaches, course creators, and passionate entrepreneurs sell their offers through copy that converts through connection.
I love getting to know my clients on a personal level because that’s what allows me to create copy that they love. Need some sales copy for your offer or your next launch? I gotchu.
Sit back and relax while I:
→ Dive into you, your brand, and your offer to pinpoint what makes you stand out
→ Conduct research calls for voice of customer research
→ Create a long-form sales page and/or sales emails that convert without sounding salesey
→ Free up your time so you can work on the things you actually love (or watch another episode of Netflix)
Introducing the MVP Launch Copy Experience
The exclusive intensive for coaches, course, and digital product creators that want to increase their impact with more conversions
Your sales page is your MVP: it’s always there for you when you need it, does the heavy lifting for you, and is the leader of your team (your sales funnel, that is). You won’t need to hop on endless sales calls when your sales page is converting–meaning you can finally #TreatYoself.
If your current sales page is lacking or you don’t have one at all, you have no idea what opportunities you could be missing out on. Someone out there is looking for you so you can change their life. How are they going to find you if they don’t know you exist?
Here’s what’s on the roster:
Warmup
After the contract is signed and payment is made, I’ll be prepping for our Kickoff Call by analyzing all the documents provided, diving into your offer, and conducting research calls with your past clients to get a deeper understanding of what makes you and your course unique.
Kickoff
We start our project with a Kickoff Call where we’ll go over your onboarding questionnaire, my research findings, and any questions you may have. Your part of the work is done, and now I can begin assembling your sales page and launch emails (if we’re doing both).
Try Time
And we’re done! You’ll have up to two rounds of edits so we have plenty of time to get it just right. And if you don’t have a designer for your sales page, I have a list of professionals I recommend.
“Melissa is super efficient and goes above and beyond in making sure that she's thorough. She really listened to me and offered opportunities to improve the offer in ways I hadn't even thought about. [My] copy was SPOT ON and ON TIME. [I] feel more confident in my offer, my pricing, and the value it will bring my clients.”
— Carina, high-performance coach & founder of Ponderlily Paper & Planners
You’re a great fit for the MVP Launch Copy Experience if:
You want to increase conversions without the overwhelm of writing your own sales page
You are launching a tested and proven course, product, or program and want to launch with a bang 💥
You have an incredible offer that deserves to be seen by the world
The MVP Launch Copy Experience Promise
You know as well as I do that entrepreneurship is hard. Most people don’t quite understand the pressure and the stress that comes with running your own business, let alone all the work that goes into it.
But despite all the challenges you’ve persevered, creating something that’s uniquely yours. How beautiful is that?
Like you, I’m passionate about what I do and pour my love into each and every project I touch. It warms my heart seeing my client’s faces light up when they receive their first draft of copy. No amount of AI can capture your essence, your personality, and what makes you uniquely YOU. You’re not meant to be like anyone else–and neither is your copy.
From the bottom of my heart, I promise to give your project my utmost attention. Because this is such a high-touch experience, I can only take on two projects per month. I strive to increase your impact on the world with copy that brings your course to life.
“Melissa is an absolute joy to work with! Working together was an extremely smooth and easy collaboration process. I really appreciated how Melissa provided feedback and recommendations not only to our project but on my business as a whole. She's one of a kind. Melissa has played a key role in how my brand will be displayed to my target audience.”
— Feuna Shahbazian
Looking for me? I’m #14 in the black jersey (yeah..the one getting her head smashed 🫣).
From Rugby Player to Entrepreneur
Rugby’s a rough sport. At 5’3” and 115 pounds, I’ve always been a small player and I’ve never liked feeling like I’m at a disadvantage because I want to be a hard hitter. But I never let that stop me from playing.
Although I’ve taken a lot of beatings (I’ve been stomped on, gotten my hair pulled, torn muscles and ligaments, broken over ten bones, and had one surgery), I’ve taken the lessons rugby has given me and translated them into my business model. You can’t play soft in rugby just like you can’t do anything tentatively in business. You have to give it your best effort and keep getting back up when you fall.
I’m Melissa, conversion copywriter, marketing strategist, and semi-retired rugby player. My more formal achievements include a national championship, representing the United States in two World Cups, and the opportunity to represent my parents’ home country El Salvador in Olympic qualifiers.
Like most first-generation Americans, I was reading and writing in Spanish before I started kindergarten where I discovered my love for words.
My personality and interests are split between two parts: the inquisitive data and strategy-led side that loves everything creative writing and research, and the competitive athlete that loves the gym, running sprints, and playing rugby.
I founded MEO Marketing Group with you in mind. By combining my passions with yours, I assemble copy that walks like you and talks like you. With my signature 5R framework, I utilize research-driven data and combine it with creative storytelling and sales psychology to help you stand out and bring conversions.
If you’ve ever tried writing your own sales page or sales copy you know it’s not as simple as it sounds. Research calls, research intensives, formatting–with your already endless to-do list, when will you have the time?
Let’s team up and get it done.
Imagine going from…
→ Banging your head against your keyboard because writing for your brand is difficult, despite having a great offer
💥 Working with more clients you love or finally taking a vacation
→ Overwhelming yourself trying to understand what this whole copywriting thing is (sales pages? Sales funnels?? Emails??? 😩)
💥 Not having to worry about any of it because it’s been taken care of and it’s getting you more business
→ Frantically over-explaining your offer yet again to a potential client that doesn’t bite
💥 Having your offer beautifully crafted and laid out in a way that sounds like you, attracts your ideal client, AND generates sales for you 24/7
You CAN do it yourself—but do you really want to?
You like to get things done. You do your research, check out all your options, and mess around with templates to put your copy together only for it to fall flat.
Your sales page is the hardest hitter in your launch. But when it’s not primed it can’t do its job.
It’s designed to build trust, overcome doubt, and empower readers that they are making the right decision with you. Assembling the pieces to a great sales page requires an extensive amount of time and research—that’s not something you can copy/paste from a template.
Your time is precious. Handing off your project to a professional allows you the time and freedom to work on what you love while your launch gets prepped to soar.
And as a Certified Sales Page Copywriter, you know I’ve got your back
That green and yellow badge you probably skipped over earlier? That’s my certification badge from Sales Page Prep School, THE premier program for copywriters looking to up their sales page game by learning the strategies to writing copy that’s empathetic, engaging, and high-converting. It’s a small, exclusive club and I’m proud to be one of the early members. I’m trained by the best, and strive to highlight you and your offer with my expertise.
Here’s a recap of what the MVP Launch Copy Experience includes:
A customized voice of customer questionnaire (because you’re an individual, first and foremost)
A strategic Kickoff Call (where we get to know each other better, discuss strategy and goals, and go over my research findings)
One long-form sales page (in your voice and dripping in the benefits and value of your course)
A list of designers for your sales page that I trust (so you don’t have to do the work)
Up to 2 rounds of edits (so we have plenty of time to get it just right)
A week of post-project copy support (send me all your questions and I’ll get you sorted)
All yours for $2,000
FAQs
-
I do! If you feel more comfortable splitting the payment in two, we can do that. The first half is due upon signing the contract and the second half is due by our Kickoff Call date. If you need an additional payment plan option, let me know and we can work something out.
-
Easy—fill out an application from the button below and I’ll get back to you ASAP. We’ll get on a discovery call to see if we’re a good fit, or you can go straight to booking a slot with me.
-
From you? Not much. Your onboarding questionnaire is your only homework assignment. It’s customized to your project and is designed to highlight your offer.
Once I receive your questionnaire, and additional materials, I’ll get started on the research intensive. By the time we get on our Kickoff Call, I’ll have already done a deep dive into your offer and interviewed three of your students. As long as I have all the necessary information, your sales page will be ready within two weeks.
-
Yes! From the pre-pre-launch emails to the checkout and last chance emails, social media copy and ads, I write it all. My price for this add-on is $1,550.
-
Whether you invest in a copywriter or not, you need a sales page to display what your offer is all about with personality and conversion techniques weaved in. A smaller ticket course can have a great launch if the sales page is converting well (and you can use it for years!). You can always give it a shot yourself, and if you’re not seeing the results you want you know exactly where to find me.
-
Maybe. If you haven’t done any beta testing then there isn’t any voice of customer research for me to utilize, which is crucial for a great sales page. Your first launch has valuable information and you may adjust your course accordingly which would change your sales page.
-
During our Kickoff Call, I get to know you better: your quirks, your personality, and what makes you unique. I’ve created great copy by taking the time to listen to my clients so I can unravel their thoughts into a cohesive stream of consciousness. And with research calls with your favorite students, we’ll get a fresh perspective as to why you and your course are amazing.
-
I gotchu. I’m not a fan of the “sales bro” mentality and don’t like screaming in caps to try to make a sale. At MEO Marketing Group we sell with integrity–meaning that your copy will sound like you to guide your ideal clients into buying your program because they feel understood, not coerced.
-
Yes, definitely! There are so many service providers that need a great sales page. My approach to writing sales pages allows your personality to shine through while connecting with readers so they can envision the transformation they’ll receive with your program or product.
-
I don’t BUT I do know a handful of talented designers that will take great care of you. I’ll send you my list upon completion of your project.
-
The MVP Launch Copy Experience is only for sales pages and the copy that goes with a launch. The Sprint is strictly for emails and can be on a one-time or retainer basis. The Sprint is perfect for you if you need a welcome email sequence overhaul or someone to manage your ESP and write your copy.