Your Website is Your Biggest Billboard

Increase Your Conversion Rate Times Over with Website Copy that is Strategically Designed to Sell (ethically)

Your calendar is full. Great, right? Well yeah but…they’re not with projects that light you up. This lack of white space to work ON your business has left you feeling guilty.

You’re running a profitable business and should be grateful, you tell yourself. And you are! You might have hired a professional already or taken shifts in your business yet are still feeling foggy about what you’re doing wrong.

Tell me if this sounds familiar:

  • You’re getting traffic to your website BUT conversions for the offers you want are lower than you’d like (or website traffic is low in general)

  • You’re repeating yourself on sales calls because leads are unclear about your offers

  • You want a website rebrand that reflect your vision and is primed to attract the people you want

So what’s the problem? Your website copy needs adjusting. This has been on your to-do list for months but it’s been shoved down due to client projects and other (seemingly more important) priorities. 

As a conversion copywriter for coaches, course creators, and online entrepreneurs, I’ve dedicated hundreds of hours to learning the psychology behind why people buy and what drives them to make purchasing decisions (aka the psychology of selling):

  1. Trust. You can be the best in your field but that won’t matter if you don’t have results to back yourself up. Specific testimonials that speak to the transformation you provide are key to building trust with potential clients. 

  2. Storyselling. Our brains are hardwired to release oxycontin–the feel-good hormone–when we listen to stories. Weaving this with conversion techniques guides readers to make an empowered decision (rather than a coerced one).

  3. Authority. You’re an expert and your copy should reflect that. Using your zone of genius to create content that showcases your deep knowledge lets prospective clients know that you’re the real deal. 


At MEO Marketing Group we synthesize the art of storytelling with science-backed techniques to create copy that connects and converts

“We just made a very nice, new sale [of] $350,000 to $400,000—and the website [you wrote] was instrumental. Thank you!”

— Jim, Hawaii Building Systems

conversion copywriter

Have we met yet? I’m Melissa, conversion copywriter, marketing strategist, and semi-retired rugby player.

I help coaches, digital product creators, and online entrepreneurs increase their impact with copy that highlights their expertise and connects with their audience. Clients love my high-touch, streamlined approach to writing copy allows me to get a deep understanding of your brand and values. 

A couple of my career highlights include:

  • A client booking a $2.5 million project with the help of his SEO-optimized website

  • Significant increases in conversion rates with ideal clients 

  • Optimized, on-brand copy that emulates their values and personality 

MEO Marketing Group is a copywriting studio dedicated to writing effective, ethical copy that connects with the people you want. From kickoff to offboarding, I’m with you every step of the way as your guide and strategist.

MEO Marketing Group is Trusted by:

Let me introduce you to the Marathon

The website copy package for coaches, digital product creators, and entrepreneurs looking to optimize their brand voice and increase conversions

By letting me handle your website copy you will: 

  • Receive a quality, streamlined service that emulates your brand voice and connects with ideal clients 

  • Spend less time worrying about updating your copy and more time with aligned clients 

  • Increase your impact and continue to grow and scale your business

Here’s what’s on the lineup:

Warmup 

After you sign your contract and payment is made I’ll prep for our Kickoff Call by reviewing your onboarding questionnaire responses, sifting through the documents you provided, and organizing research calls with your past clients to get a deeper understanding of why they love working with you.

Kickoff

During our Kickoff Call we’ll discuss your onboarding questionnaire, my research findings, and any questions you may have. I’ll create a brief for your approval with an outline of the SEO keywords and the strategy. Don’t worry, your homework is done–I’ll take over from here. 

Try Time

Once your copy is complete I’ll provide a feedback guide so that we make the most out of the revision process. We have up to two rounds of edits to make sure your copy is on-brand and ready to go. And then we’re done!

 
conversion copywriter for coaches

“Melissa is an absolutely brilliant copywriting talent. Very professional onboarding process and work collaboration. I actually learned more [about myself] and was reminded about why I started my business and why I wanted to serve [others]. Melissa really captured powerful sales copy with her creative writing, personalized to speak to my clients in a way that was non-generic, capturing my persona with her words.”

— Aaliyah, Bossnetts

An SEO-optimized website is 🔑 to long-term growth. Put a strategy into place so you can continue to scale 

Here’s everything that’s included with the Marathon website copy package:

  • A customized onboarding questionnaire

  • A detailed SEO brief to be approved by you

  • A Kickoff Call to discuss the questionnaire, your goals, strategy, and project

  • Research calls with up to three past clients

  • An SEO-optimized website 

  • Up to 2 rounds of edits

Your Investment: $2,500

 Frequently Asked Questions

  • Fill out an application and book your inquiry call. I’ll send over your contract and proposal for your signature before sending you your customized onboarding questionnaire.

  • After your contract is signed and payment is made you’ll have a short homework assignment (your only one! Promise 🫡) and schedule your Kickoff Call. We’ll use that time to clarify any responses from your onboarding questionnaire and review the documents you send over. I’ll then begin my research intensive which includes market research, SEO keyword research, and research calls with your past clients so I can create a brief for your approval. Once the brief is approved I’ll start writing your copy. We have up to two rounds of edits to get everything just right.

  • Yes, if you prefer we can split the payment in half with the first half due upon signing the contract and the second half before you receive your first draft.

  • Yes! I also specialize in email marketing. I’d love to write additional copy for you. If you’re interested, let me know on your inquiry form so I can price accordingly. And if you’d like me to upload and automate your new email sequence I can do that too.