You’ve built the multi-figure business. So why are you still rewriting your sales assets on vacation?
Yes, this is my “About” page. We’ll get to me in a sec :)
Running a business is supposed to be fun.
Like, I-can-finally-fund-my-dreams-and-retire-my-mom fun. So what’s going on?
You’ve built a powerhouse business from the ground up, assembled a team you adore, and you’re bringing in consistent revenue. That takes balls and I know you’re incredibly proud of how far you’ve come (& I’m proud of you too!).
But instead of having more freedom, you only experience it in glimpses.
You’re adjusting your funnel at odd hours, working on your time off, and stretching yourself and your team thin. They’re phenomenal at what they do, but funnels aren’t their area of expertise. So you try to handle it yourself.
Delegating is hard when you’ve been burned by contractors and can’t find someone who gets your voice. I get it, I’ve been the bottleneck in my own business too. What you need is a strategic partner who thinks like a business owner, has the skills to execute, and doesn’t need you to micromanage.
Allow me to take the reins so your funnels continue to flourish, your emails get read, and you can finally enjoy a vacation without habitually checking your Slack notifications.
Rugby Player → Entrepreneur
Looking for me? I’m #14 in the black jersey :)
Before I was slinging words, implementing marketing strategies, and helping my clients generate millions of dollars in revenue, I was busy traveling the country + the world playing rugby.
The majority of my time was spent in the office where I worked as a litigation paralegal. The rest of the time was spent either running hill sprints, lifting weights, or training for my next tournament.
I won a national championship, played in two World Cups, and had the opportunity to represent my parents’ home country, El Salvador, in Olympic qualifiers.
And when the world shut down in 2020, I shut down with it.
Although I had literally everything I wanted and was at the peak of both my careers…I wasn’t happy. I was in the middle of a quarter-life crisis and was wracked with guilt.
My parents fled El Salvador during the civil war and gave up everything. How could I be so ungrateful and throw their sacrifice away?
I didn’t want to be an attorney. I wanted to write for a living, just like I dreamed of when I was a kid.
So when a serendipitous Facebook ad educated me on what copywriting was, I invested in a program, learned everything I could, and began taking on every project I could get my hands on.
I didn’t quit my job on a whim–my biggest client at the time replaced my income. But when the company sold, I suddenly had zero income and had to rebuild from scratch (😬).
Building a business from zero taught me resilience and strategy–a different type of resilience that doesn’t require putting my body on the line to prevent the other team from scoring.
I went to networking events alone, told everyone I met I was a copywriter, and wrote every piece of copy you can think of, experimenting with various techniques before I began identifying what actually works.
Eventually, I niched into email and funnel strategy: holistic, top-to-bottom sales copy that creates a unique customer experience for each of my clients. In 2024, I earned a place on SparkLoop’s top 100 recommended email and newsletter experts, and I frequently speak at summits, workshops, and events.
Throughout my work with my clients, I’ve learned that “best practices” aren’t one-size-fits-all. True, long-lasting results come from understanding buyer psychology, doing deep voice of customer research, and creating systems that scale.
Today, I’m more of a CMO for my clients, whether we’re working together on a one-off project or retainer basis. This is done via my signature framework, the 4-Phase Strategic Revenue System, which creates and optimizes touchpoints with intention–not guesswork.
Since founding MEO Marketing Group, I’ve had $10k months, $14k weeks, and have helped my clients generate incredible results, like:
A $2.5 million deal via their messaging
$500,000 from email alone via one evergreen funnel
A $400,000 client days after launching a new website
$319,000 from a single email
7% CTR from a ghosted list
Don’t Just Take My Word for It, Take Theirs :)
"Melissa is fantastic and lovely to work with. She really gives her all into this work, ensuring the messaging and voice is aligned with my brand, directly speaking to my customer persona, and providing incredibly thorough explanations for her intentional choices.
“I love that she cared about understanding the full picture of my funnel first, and went above and beyond to suggest smarter ways to speak to my two different types of customers and use segmentation strategies. She was always there to answer my many questions and I am so happy that now my emails reflect my current voice and approach!"
— Dyllen, Gen Z Admissions Coach & Course Creator
“I felt like the words were coming from me. Melissa does a phenomenal job stepping into your shoes and creating compelling copy that feels like you and is on-brand. It is thoughtful, refined, carefully constructed with your goals in mind and exactly what you envisioned.”
— Bhumika, Food Photographer
“Melissa is super efficient and goes above and beyond in making sure that she's thorough.”
“She really listened to me and offered opportunities to improve the offer in ways I hadn't even thought about. My copy was SPOT ON and ON TIME. I feel more confident in my offer, my pricing, and the value it will bring my clients.”
— Carina, High-Performance Coach
“I would 10/10 recommend [MEO Marketing Group] to those who need guidance on their storytelling and their email sequences.”
"I was in a pinch and needed a copywriter fast and Melissa delivered. Great content, listened to my needs and executed flawlessly! I have noticed a higher open rate and retention rate of subscribers (not a lot of unsubscribes). Thank you for everything!”
— Andria, E-Commerce Founder
“Compelling & persuasive copy that captured our essence & led to a significant impact on our conversion rates.”
“From the very first conversation, Melissa showed a deep understanding of our brand & what we wanted to communicate through our sales page. Working with MEO Marketing Group was an absolute pleasure!”
— Shannon, Fractional Chief Operations Officer
How is this possible?
With bespoke strategies customized to how your buyers think, act, and buy. I come in as your proactive partner: I lead the strategy, identify opportunities no one else has seen, and implement it all, giving you the breathing room you deserve.
Wait, are you gatekeeping your rates?
That’s a valid question! The short answer is absolutely not.
I created a detailed services guide instead of listing prices and packages publicly because the majority of my projects are custom-priced. To give you a ballpark estimate, projects currently start at $2,500 and rates will increase in 2026. Additionally, because our work together is high-touch (for me, not for you!), I only take a handful of projects per quarter.
Want the full breakdown? The services guide includes package details, pricing, my complete process, FAQs, and a link to book your complimentary Funnel Strategy Call.